Creating the most family-friendly shopping centres in Europe

Recognising that customers who shop with their children have specific needs, the new Family Experience creates the perfect conditions for a family-friendly journey inside the Group’s shopping centres in Continental Europe. Parents and children will share magical moments in thrilling attractions and tailor-made environments. An adapted retail offer will also meet their needs.

In Donau Zentrum, the Family Experience includes two innovative playgrounds with a magic tree, multiple slides, a magic attic, plus many other activities, workshops and a childcare service.

In October 2017, Centrum Černý Most (Prague, Czech Republic) became the second shopping centre in the Group’s portfolio in Continental Europe to welcome the Family Experience.